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Back-to-School 2026

A look at how the 2026 back-to-school season is becoming more fragmented, cost-sensitive, and digitally influenced.

Value and Promotions

+4

Back-to-School Is Not One Trip Anymore

Jun 25, 2026

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3 min read

Back-to-School Is Not One Trip Anymore

Parents are not just shopping for supplies. They are solving a stressful, multi-trip mission in real time. | Edition: June 25 2026

Chris Parsons
Chris Parsons

Retail Rewired Roundup

Retail Rewired Roundup brings together the ideas that sit at the heart of my book and the themes I write about each week,

© 2026 Retail Rewired Roundup.
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