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Back-to-School Shopping

Explores how parents are planning, comparing, and buying across multiple trips, channels, and retailers.

Value and Promotions

+4

Back-to-School Is Not One Trip Anymore

Jun 25, 2026

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3 min read

Back-to-School Is Not One Trip Anymore

Parents are not just shopping for supplies. They are solving a stressful, multi-trip mission in real time. | Edition: June 25 2026

Chris Parsons
Chris Parsons

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Retail Rewired Roundup brings together the ideas that sit at the heart of my book and the themes I write about each week,

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