Black Friday

Focuses on how Black Friday has changed from a high-energy retail event into a longer, more cautious shopping period where customers compare, wait, and question value.

Consumer Confidence

47% of Shoppers Walked Away from Black Friday Unsure They Won | SPECIAL EDITION

Jun 21, 2026

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4 min read

47% of Shoppers Walked Away from Black Friday Unsure They Won | SPECIAL EDITION

Black Friday still drove transactions, but the real loss was shopper confidence. | Edition: December 2026

Chris Parsons

Black Friday

47% of Shoppers Walked Away from Black Friday Unsure They Won | SPECIAL EDITION

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