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Caddle Insights

Consumer data from Caddle revealing what drives appliance purchase decisions across Canada.

Caddle Insights

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The Illusion of Awareness: What the Appliance Sector Teaches Us About the 4.0 Floor

Jul 3, 2026

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2 min read

The Illusion of Awareness: What the Appliance Sector Teaches Us About the 4.0 Floor

Caddle’s June 2026 appliance data shows the real fight is no longer awareness, it is conversion | Edition: June 3rd 2026

Chris Parsons
Chris Parsons

Retail Rewired Roundup

Retail Rewired Roundup brings together the ideas that sit at the heart of my book and the themes I write about each week,

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