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Consumer Confidence

Centres on the growing gap between driving a transaction and helping shoppers feel good about their purchase decision.

Consumer Confidence

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47% of Shoppers Walked Away from Black Friday Unsure They Won | SPECIAL EDITION

Jun 21, 2026

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4 min read

47% of Shoppers Walked Away from Black Friday Unsure They Won | SPECIAL EDITION

Black Friday still drove transactions, but the real loss was shopper confidence. | Edition: December 2026

Chris Parsons
Chris Parsons

Retail Rewired Roundup

Retail Rewired Roundup brings together the ideas that sit at the heart of my book and the themes I write about each week,

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