Marketing Strategy

Focuses on how retailers plan, measure, adjust, and improve marketing activity based on real customer behaviour, business performance, and market conditions.

Marketing Strategy

Your Marketing Calendar Isn’t a Contract | Issue 13

Jun 15, 2026

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3 min read

Your Marketing Calendar Isn’t a Contract | Issue 13

The best retail plans are not the ones that stay fixed. They are the ones that adjust quickly when customers, markets, and business realities change. | Edition: March 2026

Chris Parsons

Marketing Strategy

Your Marketing Calendar Isn’t a Contract | Issue 13

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