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Price and Value

Examines the growing importance of affordability, promotions, and value perception in driving brand choice.

Functional Snacks

+4

The Price-Parity Trap in Functional Foods: Lessons From the Kid's Snack Aisle

Jun 20, 2026

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3 min read

The Price-Parity Trap in Functional Foods: Lessons From the Kid's Snack Aisle

Why cognitive health is creating demand in kids’ snacks, but price, taste, and cultural relevance will decide who actually wins. | Edition: April 2026

Chris Parsons
Chris Parsons

Brand Loyalty

+6

The Death of Fluffy Loyalty: What Actually Keeps Customers Coming Back | Issue 20

Jun 20, 2026

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3 min read

The Death of Fluffy Loyalty: What Actually Keeps Customers Coming Back | Issue 20

Why price, quality, and hard rewards are beating brand sentiment in today’s loyalty economy | Edition: April 2026

Chris Parsons
Chris Parsons

Retail Rewired Roundup

Retail Rewired Roundup brings together the ideas that sit at the heart of my book and the themes I write about each week,

© 2026 Retail Rewired Roundup.
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