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Retail Discovery

Describes the process of how customers become aware of products, brands, retailers, and solutions, and how that process is shifting from search-led discovery to AI-guided discovery.

Customer Behaviour

+4

This is what happens when a shift goes from theory to reality | Issue 16

Jun 15, 2026

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3 min read

This is what happens when a shift goes from theory to reality | Issue 16

The next shift in retail is not about which AI tool wins. It is about how customer decisions are being guided before brands ever enter the journey. | Edition: April 2026

Chris Parsons
Chris Parsons

Retail Rewired Roundup

Retail Rewired Roundup brings together the ideas that sit at the heart of my book and the themes I write about each week,

© 2026 Retail Rewired Roundup.
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