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The Architecture of Trust | Issue 18

Jun 15, 2026

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4 min read

The Architecture of Trust | Issue 18

The next era of omnichannel will not be won by adding more touchpoints. It will be won by connecting the systems that make every customer experience feel accurate, consistent, and trustworthy | Edition: May 2026

Chris Parsons
Chris Parsons
The Retail Playbook Is Being Rewritten in Real Time. eTail Toronto Is Where It Comes Together | Issue 17

Jun 15, 2026

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3 min read

The Retail Playbook Is Being Rewritten in Real Time. eTail Toronto Is Where It Comes Together | Issue 17

From AI and loyalty to brand growth and live industry conversations, eTail Toronto is where retail leaders are comparing notes on what comes next. | Edition: April 2026

Chris Parsons
Chris Parsons
This is what happens when a shift goes from theory to reality | Issue 16

Jun 15, 2026

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3 min read

This is what happens when a shift goes from theory to reality | Issue 16

The next shift in retail is not about which AI tool wins. It is about how customer decisions are being guided before brands ever enter the journey. | Edition: April 2026

Chris Parsons
Chris Parsons
Your customer didn’t stop spending. They just got a lot more selective | Issue 15

Jun 15, 2026

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3 min read

Your customer didn’t stop spending. They just got a lot more selective | Issue 15

In a tighter economy, retailers do not win by doing more. They win by helping customers spend with confidence. | Edition: April 2026

Chris Parsons
Chris Parsons
From Hyperlocal Marketing to Hyperlocal Merchandising | Issue 14

Jun 15, 2026

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4 min read

From Hyperlocal Marketing to Hyperlocal Merchandising | Issue 14

Marketing may bring customers in, but merchandising is what proves a retailer truly understands the local community. | Edition: April 2026

Chris Parsons
Chris Parsons
Your Marketing Calendar Isn’t a Contract | Issue 13

Jun 15, 2026

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3 min read

Your Marketing Calendar Isn’t a Contract | Issue 13

The best retail plans are not the ones that stay fixed. They are the ones that adjust quickly when customers, markets, and business realities change. | Edition: March 2026

Chris Parsons
Chris Parsons
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Retail Rewired Roundup

Retail Rewired Roundup brings together the ideas that sit at the heart of my book and the themes I write about each week,

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